Miller Lite Celebrates The Weird, Wonderful People In Your Neighborhood In New Bodega Campaign.

With Fred behind the counter a rotating cast of characters enters the bodega in search of beer, each with a particular quirk. There is the overly zealous karaoke fan, eager to burst into song, and there’s the woman looking for a card for her bestie (who also happened to steal her boyfriend in high school), and then there’s silver-painted street performers who freeze like statues in the presence of strangers. At the center of it all is Fred, offering little tidbits of advice and relating with each customer on their own level.