Introducing the ‘BrazuCam’
If you've ever wondered what it's like to be part of a kickabout with Messi, Suarez, Xavi, Ozil, and the world's finest footballers, now's your chance to find out...as long as you don't mind being the ball.
To launch the Brazuca as the official ball of the 2014 World Cup, we created a digital campaign around a technological first: a ball that could see. We did the first-ever 360º interactive YouTube film, created a @Brazuca Twitter account and let the ball roll.
Before the end of the 2014 World Cup, we were told that the Brazuca had become the best selling football (soccer ball) of all time. This is how we did it.
We started by paying homage to all the previous Adidas soccer balls that came before the Brazuca.
Then we released on Youtube a cinematic film with hot-spots, trigger points to activate Brazuca’s 360º all-seeing eyes.
Kiss
Spain Kick-Off
360º Film Highlights
Deconstruction
‘Brazucam’: The World Cup’s soccer ball of the future
Case Study Video
Awards
Clio, Gold
thinkLA, Best Experiential Campaign