"Expedia’s Quirky Ad Encourages Cooped-Up Consumers to Turn Travel Fantasies Into Reality” - AdWeek

A living-room coffee table becomes a convertible car with unlimited miles, and a household broom turns into a diving board for a crystalline swimming pool. That’s what can happen if you let your imagination run wild and daydream about a vacation while sheltering at home. Expedia knows that many people in the country are going stir crazy, fantasizing about a change of scenery and plotting the relaunch of their delayed travel plans.

Let’s Take a Trip, it’s a stop-motion piece of work that features a real couple hanging out in their apartment. It quickly shifts into animation mode to peek into their quarantine playacting, using whatever they have on hand to go on pretend journeys like hiking along a bedsheet mountain and eating breakfast in bed via “room service.” (They probably already made their “Bored in the House” TikToks.)

 

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