Persil - The Professional
To introduce Henkel’s Persil ProClean in the US and disrupt Tide's dominance, we created a dapper gentleman who goes by the name of “The Professional.” Wherever a stain happens - whether it be cupcake icing or red wine - The Professional is on the scene wearing a white tuxedo and armed with an acerbic sense of humor.
BFGOODRICH
Shaun might be one of the best snowboarders and skaters in the world, but as a driver, he needed some help.
"I've always been curious about what it takes to be a great driver, so when this opportunity came up, I was excited to learn from the best."
Shaun White
Contagious Magazine Case Study
GT Channel - Shaun White Wants to Drive